Top 5 Rare Methods to Draw Traffic to Your Site
More customers and more website traffic are all that a marketer or business owner needs. It is already high time, and you need to understand how crucial it is to enhance the traffic of the website. To get the most clicks and traffic, it is important to rank higher in the SERPs. Google’s algorithms are getting updated constantly, and it takes a lot of experimentation and research to stay on the top. The top 5 methods to draw traffic are given below:
Enhance the user experience
Google’s objective is to display the best possible results for every user’s search. A low-quality website is most likely to rank lower in the SERPs. A website is said to be of poor quality when it looks untrustworthy, slow-loading, and outdated. In cases like this, you will lose potential users and conversions, as they will click on another result in the SERPs. To grow your business’s ranking in the SERPs, opt for the services of any SEO Company Melbourne. Also, make it easy to read posts and include quality content inside them. Use short paragraphs, bullet points, sub-headers, images, and white spaces. Improve the website’s speed to boost the performance, and do not forget to improve user experience on the web pages.
Include voice search
It is safe to focus on voice search in your SEO strategy, as they attract potential traffics and improve conversion rates. A voice-based searcher is more likely to speak long phrases and especially questions. Thus, there is a difference in voice search and text search. Make use of long-tail keywords as they play a vital role in voice search. To be more specific, use terms containing more than three words. Look for lots of semantically related keywords. Try to write a comprehensive post so that you can include those semantically related keywords in the entire blog post. Focus on readability, include questions in the subheadings and make use of structured data.
Make your website mobile-friendly
According to the study, most of the searches and more than half of all the purchases are performed through smartphones. About 3.8 billion people of the world population use smartphones, and the number of users is rapidly increasing. About 55% of all e-commerce purchases are made through a smartphone. About 87% of shoppers use mobile to look at the reviews, search for alternative stores, and compare prices. Google itself announced that it will now use mobile smartphone user-agent for website crawling. It means that the mobile version of the website will be indexed and crawled before the Pc versions. Thus, any new website must focus on improving the mobile experience as it comes before the desktop.
Write longer contents often
The longer the content, the more backlinks it will accumulate. As everything is all about satisfying user intent, it often results in attracting more traffic and improves rankings. Question yourself what kind of information one may be looking for if they are making use of the keyword that you are targeting. This is a decent way to understand user intent. It is not necessary that you need to write long-content freshly, while you can just recreate and refresh your old content that has already established readership.
Take advantage of YouTube SEO
YouTube is the most popular video site and is the second largest search engine, social media platform, and website in general. Create an SEO-friendly video. Put a clickable, compelling, and attractive video title, as it improves the click-through rate. Include power words and broad keywords in the title to get shares and clicks, and make it more than five words. Add a video description to determine the content. Enticing or custom thumbnails can be added to inform the viewers what the video is all about. And do not forget to add video playlists as it convinces the users to stay longer on your website.
Conclusion
The above-mentioned ways are not the only ways to boost traffic. One also needs to perform proper advertisement, get himself or herself social, start guest blogging, invite others to his or her website, and exercise the power of email marketing to get more out of it.
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