How to Generate Leads with Quizzes

Debarup Mukherjee | June 29, 2018 | Digital Marketing | No Comments

If you are marketing professional then you must be aware that generating fresh leads is the backbone of every business. Since a long time, email marketing is one of the most effective ways to grow business, but not for everyone.

Building an email list is rather easier said than done, but when you build your email list using quizzes then things can work more efficiently.

What is so unique about quizzes?

Quizzes are viral and has sharable piece of interactive content that can help you turn your leads in sales. You can get 500 percent more leads as people are ready to submit their contact details when they develop the interest to read your content.

Types of quizzes you can implement:

1. Lead segmentation

The first one is lead segmentation where you can associate every lead in response to your quiz. For example the quiz title is “What type of a content marketer are you”? Now, you can talk about a few things about the quiz like, when it comes to marketing some make it very huge but some lack the necessary skills. Discover the type of content marketer you are. You can implement a customized marketing plan to get the attention of your quiz taker. You can also ask them to download your e book, or subscribe to your newsletter which will help the quiz taker to gain trust in you and take your quiz. It will also result in real time conversion.

2. Trivia quiz

It is an interesting and viral form of quiz where you put the questions and mark the right answer for every question. The user can know then and there whether they got the particular question right or nor before they move to the next one. At the end they see how many questions they got right. For example you can have the quiz title as “How well you understand your toddler?” At the end of the quiz a lead form will pop up in front of the user to give their personal details just before the results. This type of quiz can benefit the Baby’s store owner or someone running a parenting blog to get emails.

3. Personality quiz

A personality quiz will help to collect different information about the user and the user’s personalities. This will help to create better email segmentation. It is different from trivia quiz because the results will be different from one another depending on the answers of the people. Embed a form to collect email just at the end of the quiz and you can get many emails.

To understand more on how to build your email list using quizzes and making it a valuable lead generation wheel here is an example of a company. The quiz created by the company helped them to get many email leads. We will dig deep about the method which the marketer has implemented to make the quiz and how it has helped the company in lead generation. Thus, you will have a lot to take home and will be able to inculcate these things with efficacy in your strategy.

What a quiz should have?

Firstly, you need to decide that on what subject your quiz will be based. For example, UNiDAYS an E-commerce company whose site is about University gear they chose a method to select the quiz. They used the skyscraper technique which means they found out what worked for others and then thought on ways to improve it. Some titles like, “Which celebrity you look like”? It appears on almost every news feed on Facebook. This quiz is used so many times before, but the way it was used for growing the list of UNiDAYS subscribers was unique. We will understand about this more in the next steps.

How to build your quiz?

The first thing that people see and are ready to take your quiz is because of the questions. If you want the subscribers to sign up to your quiz, you should build some trust so they are ready to take the quiz and sign up with you.

UNiDAYS build rapport with these visitors. As they chose the topic of entertainment, they made sure the questions should include the fun element. They asked what is your drink choice and this question helped in creating some conversation. This tactic was for building the rapport by simply having a good time so when the opt in form came at the end of this quiz, people were more interested to give their email id as the quiz had a personal touch in it.

Using the quiz for lead generation:

When you have to build your email list using quizzes then after the questions and just before the results, an email opt in form will come up where you need the personal information of the person who took the quiz. The way in which you ask the email id will let you know about the conversion rate.

So, UNiDAYS quiz was all about fun and as the questions are full of enjoyable factors, so they asked for the email address in a direct yet simple manner. It was matching with the general idea with the quiz and it was good enough because the conversion rate was quite powerful. It was 68.5%.

Writing results of the quiz in such a ways that they are shared:

Once the person is done with entering the email id or has skipped it then he or she is taken to the results of the quiz. As this is the first interaction of yours with the customer, it should be good. The customer has just given the email id. It is the most important time to make the impression and let’s see how UNiDAYS handled this stress.

If you see the results of the quiz then there is nothing much. It is just a picture and some share buttons. Getting a celebrity soul mate is something of honor for the people and sharing them online on Facebook is the most important objective for the company. Therefore, results are limited to a large image and it’s sharing capability.

Conclusion

So, we see that that the company used a very simple quiz which had been trending on the social media sites for years. They just added their unique touch. They were personal with the user and simultaneously gained their trust. This is how you can create a quiz. It is an impeccable way to build your email list using quizzes and once the quiz is over you have the permission of a stranger to email them.

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Debarup Mukherjee

Hi friends, This is Debarup Mukherjee, a Digital Marketing Specialist, SEO Consultant & Blogger. I have over 12 years experience in Digital Marketing. I love to write on technology and SEO. I have built many blogs, one of them is Techno World News, specially for Technology & Internet. Hope everyone like and enjoy this blog and get valuable information which you can share with your friends. You can ask me anything on my Twitter, Facebook or Google+ Account

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