Digital Promotions Can Help Kickstart Your Business – Learn How

Debarup Mukherjee | May 8, 2021 | Digital Marketing | No Comments

So, you’re thinking of starting up your venture. Congratulations! Perhaps, you’d have planned everything from customer acquisition to product delivery and capital allocation. You’d probably have thought of marketing your business too and set up a budget for it.

But, what if we tell you that there’s an easy way? A way that could reduce your marketing cost and yet bring you longer-lasting results.

Well, the answer is – digital advertising / promotions.

Keep reading to know how it can help you kickstart your business while saving a lot of your capital.

Use Google Ads For Lead Generation

One of the most convenient to use digital marketing tools is Google Ads. You would have probably come across local listings and sponsored links in google search results. They look something like this.

Studies reveal that sponsored search results bring in 50% more leads as compared to organic search results. Another report suggests that users who click on ads are more likely to make a purchase. Thus, providing a much more accessible channel for your business to acquire new customers.

YouTube Ads For Audience Engagement

Another main way to gain the attention of your target audience is through videos. Generally speaking, videos are more engaging as compared to any other form of content. As the experts at a Florida YouTube Advertising agency suggest, ten times more users are active on Youtube than on television during prime hours. Check out this example below.

Video ads are not the only method to engage your audience. You can also use discovery ads placed around the streaming video window. Consequently, grabbing the attention of your target audience in every possible way.

Social Media Marketing For Brand Awareness

According to a report, there are nearly 90% millennials, 77.5% generation X, and 48.2% baby boomer users active on social media worldwide. Think of the possibilities for your brand to grow and gain visibility.

Whether scrolling through their feeds or searching for something specific, you can easily target a vast population of your target audience through social media. Though several reports suggest that SMM can help lead generation, experts believe they are better at creating brand awareness. So, rather than focusing on lead generation, you should focus on creating awareness around your brand.

Influencer Marketing For Brand Loyalty

By now, you would have an idea about how different ads can help your business get more sales. With Google Ads, you can expect more leads, Youtube ads can get you more engagement, and social media ads can help you with brand awareness. But, what about brand loyalty. For your business to be successful, you need people to know about it and return to your brand. Check out this Instagram influencer promoting the food business.

Influencers can be your brand ambassador. Just like TV commercials include famous figures and personalities, you can use influencers to promote your brand. And it needs no mention that people are more likely to believe the words of someone they know than a random person.

In all of the strategies mentioned above, there are two things common – they leverage digital platforms and are cheaper than conventional marketing channels. And when it comes to saving your business capital, there’s no better alternative.

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Debarup Mukherjee

Hi friends, This is Debarup Mukherjee, a Digital Marketing Specialist, SEO Consultant & Blogger. I have over 12 years experience in Digital Marketing. I love to write on technology and SEO. I have built many blogs, one of them is Techno World News, specially for Technology & Internet. Hope everyone like and enjoy this blog and get valuable information which you can share with your friends. You can ask me anything on my Twitter, Facebook or Google+ Account

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