10 Tips To Leverage Social Media For Launching Your Mobile App

Mayank Sharma | September 14, 2018 | Mobile Apps | No Comments

Building a mobile presence is no longer a choice for businesses as you absolutely have to be there to connect with the smartphone audience. But it is not just about investing in mobile app development to get a powerful mobility solution for your business. There is also a need to ensure that it reaches your target customers and retains them too. So app launch becomes a key element of the mobility strategy of your business. But this is easier said than done because your app has to beat hundreds of similar ones on the App Store to catch the eye of the users and entice them enough to download it.

What do you need to do for launching your business app successfully? Well, paid advertising is one strategy to propel it but it can be a significant expense. Why not look for a solution that is result-oriented yet cost-effective? Social media cooks up a perfect recipe for app launch success because it guarantees extensive reach without toppling your budget. Let’s see how you can leverage this strategy to give your business app a kickstart.

1. Have a clear roadmap

Catching the pulse of the audience on social media is a challenging task but you can do it better if you have a clear roadmap. The best approach is to start by understanding your potential audience, the social platforms they are most likely to frequent, and the kind of content they would like to be served. Plan a strategy accordingly so that you can target the right customer with the right content on the right platform.

2. Humanize the content

Social media buffs are more likely to respond to content that is humanized rather than salesy. Target them with posts and updates that have a human tone and show your passion about the app you are going to launch. Engage in conversations, ask for feedback, and surprise them with your app’s USPs to gain attention and subtly drive them to download.

3. Embrace the UGC trend

User Generated Content (UGC) is emerging as one popular marketing trends today. It becomes a valuable addition for the social media campaign to get favorable results for app launch. Develop engrossing posts that ask users to contribute their comments, videos, or pictures. UGC definitely goes a long way in getting high visibility for the app you are promoting.

4. Play with images and videos

Another tip to avail the best benefits from social media for your app launch strategy is to use image and videos in addition to textual information. A picture really does speak a thousand words when it comes to introducing your offering to the potential customers. Use novel ideas like images showing the release countdown or videos showcasing the most exciting features that the app offers.

5. Explore multiple platforms

The best way to power up your app’s social launch campaign is to explore multiple platforms to connect with the largest number of potential users. Go visual with Instagram, capture attention with Twitter, gain widespread reach with Facebook, and get conversations going with Quora. A platform-wide strategy can be a great one to grow your audience even before your app goes live.

6. Have a calendar

Repeated targeting is another critical element of an app’s social marketing strategy. Being out of sight puts your app at the risk of being out of mind. Therefore, you need to have a proper content calendar with well-defined post schedules to create a pre-release buzz for your app and to capitalize on it post-release.

7. Get attention with influencers

Get high visibility and build credibility for your business mobile app by having a powerful recommendation from the right influencer. It is a good idea to get a review from someone with an industry stronghold as well as a good social following. With this, you can extend your reach and make a good impression on the targeted audience.

8. Encourage users to share content

Offer shareable, value-driven content that social media users would want to share with their connections. The social posts need to be brief yet informative, with focus on the key features that your app is going to have and how they would step up the user experience. The idea is to propagate the app’s idea pre-release and create curiosity about it.

9. Have polls and contests

Another effective way to grab attention on social media is to have polls and contests. While these are interactive ways to engage the customers, they also serve as a good way to promote the key features of your app. You can even use the inputs of the potential users to tweak it for matching their expectations.

10. Incentivize users who download the app

Your social marketing strategy should be an ongoing one as it should be continued even post-launch. Incentivizing users who download the app and promoting these incentives socially is a great idea. Referral benefits and onboarding discounts can be used as incentives to get the users to download and share your app.

Gaining a strong position on the App Store is important to get your smart app all the attention it deserves. At the same time, you have to maintain its popularity over time so that you are able to retain the existing users and bring new ones as well. A robust social media strategy can just do the trick as social platforms are the best way to get attention and keep the buzz going.

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Mayank Sharma

Mayank Sharma works as an Android app developer with a leading company that offers professional android app development services to clients across the globe. Besides having extensibe skills in this domain, Mayank is also an avid reader and writer. He regularly contributes content to some of the renowned technical blogs and websites.