Has social media replaced blogging? Well, nowadays, this debate is going viral. No matter whether your business is small or a big name, you will need to include blogs as a part of online marketing strategy. Blogging is a free platform which you can use to market or promote your brand. There are lots of valid reasons that establish the importance of blogging even in this ruling period of social media. Let’s check out the reasons.
Energize your SEO
Mainly blogs are generated to boost the SEO. Experienced SEO professionals know the importance of blogging very well. How it helps SEO? Let’s have a look:
Drives traffic to a website
Blogging is a great medium of gathering traffic. You should make the blog section of your website the base of all your digital marketing & social media activities. Nowadays, every business must have their presence on Facebook, Twitter, Pinterest, and LinkedIn. Whenever you are publishing relevant and standard blogs, you need to post the links to these blogs to your social networks. Don’t forget to add something catchy that can compel the visitors to click on the links. Apart from this, you can add inbound links to your blogs in order to drive the traffic to your website.
Converts traffic into leads
Is driving traffic enough? No, it is not enough. You need to convert that traffic into leads Each blog post is like one of the indexed pages, hence, each post gives you an opportunity of transforming your traffic into leads. For this, you need to do some simple things. First of all, you need to add a compelling call-to-action to your blog that can make the visitors interested in dealing with you. Some businesses make these call-to-actions lead to free e-books, fact sheets, whitepapers, webinars, or even free trials. Now, let’s try to understand how the entire process goes on:
- People come to your blog
- They find the call-to-action
- Next, they click on the call-to-action and go to the landing page that contains a form for them
- Visitors fill the form and submit it to get the free offers
So, this is the way through which you can convert the traffic into leads. So simple! Isn’t it?
Improves search engine ranks
The blog is the best tool to improve your search rankings. Unique and informative content is a key to rule the search engine rankings. First of all, choose effective and relevant keywords, topics and categories under which you want to put your content (obviously a category must be suitable to the nature of your business). Now, write your blog using the selected keywords. If you do blogging regularly for your business, it will automatically increase your search keywords. Don’t forget that your selection of some searched words can lead you to the top on the rankings. You should remember it that both keywords and topics on your website are mediums through which search engines find your site for the searched words.
Establish your authority
Your content should offer some information exactly what your target customers need. In this way, you will be able to establish your credibility in the eyes of your customers. Even, you may attempt to send an educational blog post you once wrote to your confused customers to clear their confusions. It will draw the attention of the visitors and they will visit your blog. In this way, you can build your authority to be the first choice of your target customers.
Represent your brand as a ruling one
Standard blogs can represent your business as the boss of the industry. Whenever you are delivering well-written and informative articles, you are actually showcasing your knowledge and skill. If you have a retailing business, you should write blog posts based on your products. In B2B, you should post well-researched, informative articles about the services you offer. Blogging is a great platform to build trust in the minds of your customers. The more you can expose your skills and experiences, the more likely your customers will depend on you.
Strengthen your bond with the customers
Blogs deepen the connection between you and your customers. When the customers get connected to the website directly, they are able to come to know about the products or services you are offering in terms of your online home base. When you will be able to offer your customers something important, they would appreciate you and will eagerly wait for your next blog. In this way, you will be able to build a strong bond with your customers.
Manage the blog
Now when you know the importance of blogging for your business, you should no waste a single minute and start blogging. How? Just follow the tips given below:
- Consider the goals of your blog
- Determine who are the target customers
- Pick a topic suitable to represent your business
Optimize the blog properly
Optimizing the blogs properly plays a vital role. A fully optimized blog can decrease the overall bounce rate of your site. If you interlink the blog with other blogs on your website or with different product or service pages , users are compelled to stay for more amount of time in your website . The more amount of time an user stays on your website the better it is for conversion to happen .
Track the progress
You need to track the progress of your blogging regularly. You should observe which topic or blogs are popular among your visitors. You should continuously make your blogs evolving with the latest trends and topics in order to keep the interest of your customers intact.
A Final Takeaway
From the above discussion, it is crystal clear that the importance of blogging for your business is immense. If you follow these tips regularly, you can witness the difference in a short time. Blogging must be a regular activity. In order to get the most out of blogging, you need to do it on regular basis.
Sarah Clark, working in B3NET Inc.
as Content Developer. B3NET is leading web design & web development company from Orange County, California, Search Optimal is the Internet Marketing division of it. Sarah is working in web, mobile & Internet marketing domain with her 8 years of experience.
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