The world of technology has evolved and so has the finance industry. Thanks to customer experience, the key driver behind this change. But payment services today are growing more complex and far-ranging than ever before.
Merchants and Customers don’t just seek the best business rewards credit card for 2017 offering the best deals. They look for services that include seamless payment gateways. It’s true that there is a major change in how people go about shopping with their credit cards. The behavior has reached its horizon. No wonder why credit cards today face a major facelift.
Let’s take a look into some of the major changes and development that had made business dealings and personal transactions different than before –
What is an EMV? This stands for the global standard security for all cashless transactions. While the name represents Europay, Mastercard, Visa; EMV technology is simply a chip embedded solution that enables secured data transmission to a reader during a payment process.
That means reduced fraudulent activities and development of value-added applications in the future. Some of these chip cards also require a PIN code to complete a transaction process. Apart from high-end security, EMV chips also provide customers the benefit of paying at chip-enabled businesses.
2. Near Field Communication
With the arrival of EMV, credit card technologies have evolved to become mobile and contactless. Near Field Communication is one of these latest introductions.
Near Field Communication is an emerging wireless technology for contactless card payments. It is sometimes compared to the Bluetooth technology but it is comparatively far more sluggish in terms of the payment process. While credit card payments today have technologies that process payments within three seconds, the Near Field Communication can take up to six seconds to complete the process.
Other drawbacks include its ability to communicate within a distance of four centimeters only.
3. API Interface
An API is an interface that is used to create credit card payment apps.
Some of the best zero percent interest credit cards companies like Citi Group have introduced the API interface to their payment interface.
Apart from enabling a secured transaction process, an API interface keeps track of customer stocks and also helps to control loyalty programs. The interface gains access to every corner of your system and data resources. That is why it’s always important for business partners who can help build an app that updates with a change in trend and growth in the market.
4. Multi-application Mobile Wallets
In the future, multi-application mobile wallets will likely embrace the market thereby making EMV adoption by retailers and merchants all the more important.
Does this mean that mobile credit cards will soon get replaced? Yes, but with a new device that’s smarter and better. These multi-application wallets will not require any SD card installation. But with EMV adoption, multi-application mobile wallets will ensure robust transaction and enhanced security compared to phone payments.
Payment process of a credit card is only as useful as the software on which it is built. While zero interest is one factor, zero percent interest credit cards are slowly emerging for their wide array of advanced technologies, encouraging customers to experience advanced payment transaction process.
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