Before buying anything, consumers often turn to social media posts, blog posts, and online reviews. In fact, 70% of millennial buyers say that recommendations from their peers strongly influence their purchase decisions.
Many successful brands trust influencer collaborations to elevate their branding efforts and boost conversions. If you haven’t leveraged influencer marketing yet, you should definitely give it a try.
But it can be tricky to successfully launch an influencer marketing campaign for your brand. You need to set clear goals with measurable KPIs. It is also crucial to find, identify, and reach out to relevant influencers in your niche.
And before you approach them, you need to have a solid influencer marketing strategy in place. You can consider strategies that have helped brands attract new prospects, boost engagement, and increase conversions.
To help you with this, the team at Grin has put together this gifographic on 10 of the most effective influencer marketing strategies you should use. Check it out.
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