4 Latest Social Media Marketing Hacks

Statistics show that the number of active subscribers or members of social media is at the 3 billion mark. This is not a small number by any definition. Consequently, it is difficult for marketers and advertising companies to pass up this opportunity to reach such a large number of customers.

However, the technology used on almost all social media platforms continues to evolve by the day. What this means is that any social media marketing company has to adapt to take full advantage of the changes.

If you are looking to improve your firm’s social media presence, then you are in the right place. Below are some of the new social media marketing tips and tricks that will prove to be game changers in the coming years.

#1. Influencer Marketing

Influencer marketing involves hiring ordinary people with a large number of followers on social media and using them to market or promote your brand. These typical people are not celebrities, but they do impact how their social media followers think and act.

Using ordinary people is more effective because quite a considerable number of active social media users trust influencer views and reviews over those of celebrities. Additionally, if your targeted audience feels that they can relate to an influencer, they are much more likely to become involved with the influencer’s content.

#2. Artificial Intelligence

The AI craze has been taking the world by storm. These AI innovations range from self-driving cars to chatbots on social media platforms. The chatbots are very successful and are swift to answer customer questions with a touch of humor. Recent statistics show that close to 60% of social media users reported having interacted with a bot at one time or another. In addition to promoting your product, AI technology can also be used for other means like sending your clients and potential customers personalized promotional content.

#3. Interactive Media

Interactive media has been by far the standard model used by marketers to promote their content on social media. This may include using videos or quizzes to interact with your targeted customers or clients. In such instances, your potential customers or clients make an active choice to play the game or watch the video. Both activities require the potential customer to spare some personal time, meaning there is a high probability of them purchasing your product.

Additionally, there are live-streaming sites and channels where you can watch certain products being put to use in a real-life scenario. One significant advantage of these channels is that customers can picture themselves using the particular product.

#4. Social Listening

Basically, with social listening, you get to know what active social media users are saying about your product or brand. Research shows that quite a considerable percentage of people who talk or discuss your brand online do not follow it on social media. This means that you could be missing out on a lot of discussion about your product. There are a couple of social media listening tools out there. You can use them to receive alerts on both positive and negative criticisms of your product.