Digital Marketing is expanding with each passing day & many businesses are adopting digital marketing over traditional marketing as it connects with the customers directly online. It enables you to calculate your ROI against each investment campaign & know your real time costumers.
Most of the customers today, search on the internet when they need to buy a product / service or understand about an unknown concept. When you have a website of your own, it can reach customers worldwide & digital marketing will help you reach the right audience.
Digital Marketing is the best way to know your real-time visitors. Google Analytics let you know your real-time visitor & also make you understand what the customer is doing on your website – browsing the content/watching the video/downloading a PDF/purchasing goods. This is not possible in the “traditional marketing”. Digital marketing will let you about the consumer’s insight.
Digital marketing strategies let you know your right audience who will increase the conversion rate & generate revenue for your business. Later, targeting the right audience will give improved & better results.
Digital marketing enables you to know the loopholes in your website. For example, if you are running an ecommerce website & you notice in the digital analytics that users are not going beyond the shipment address entry process, you can understand that there is a complexity that needs to be optimized as it is a great hint that users are getting confused or are unable to understand how to proceed to next step.
The success rate of the website is calculated based on the percentage of the traffic that got converted, for example if you are an e-commerce, then the percentage of the customers bought goods online will define the success rate. Through right brand campaigning, social media marketing, SEO, you can increase the conversion rate of your website.
Right strategy of digital marketing will increase your business revenue by 2.8 times than the traditional marketing strategies as it targets the right audience & builds brand recognition.
Each campaign strategy can be tracked by Google Analytics & you can choose the right campaign that will increase your conversion rate.
Unlike traditional marketing that requires lot of money for TV advertisement, billboards, Radio announcement, newspaper advertisement; digital marketing requires comparatively smaller investments & yield better results as it reaches larger audience worldwide.
Digital marketing increases conversion rate, & allows the real customers to testimony & provide good feedback about your business. This, in turn builds trust & confidence in other new customers & you become loyal with your services, which is a win-win situation.
There are millions of website in the world today but how many of them generate revenue & are found on search engines, survive while others are not known & lie hidden, serving no purpose.
Digital Marketing is the future of the businesses & as soon as you start the digital marketing campaigns, you will see the results immediately unlike traditional businesses. If the campaign doesn’t yield satisfactory results, you can always change the strategy!
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