The hospitality sector is notoriously competitive and so, in order to succeed within it, restaurants and hotels must pull out all the stops to impress potential customers. These days, this means making the very most of technology. Companies that fail to utilise high-tech solutions can quickly find they fall out of favour with their target market. For example, it is becoming increasingly important for businesses to provide their customers with fast and reliable WiFi. Here are just a few of the benefits associated with providing such web access.
Appealing to the consumer of today
These days, people expect to be able to get online whenever and wherever they want. Whether they are relaxing in a hotel room, networking over a business lunch or enjoying a drink in a bar, individuals anticipate that they will be able to access the web. The proliferation of mobile web devices, including smartphones and tablets, has fuelled this trend.
Checking and sending work emails, streaming music and videos, keeping in touch with social media, online shopping and other similar activities may until relatively recently have been largely restricted to homes and offices, but they are now frequently done when people are on the move and in public. This means that in order to appeal to consumers, many hotels and restaurants have to offer WiFi.
Boosting customer satisfaction and increasing profits
Providing such internet access to their customers does require firms to engage in a little thought and planning. However, companies can quickly reap the rewards. After all, offering secure and speedy WiFi can help companies to attract greater interest. For example, when organisations are selecting venues for meetings, conferences, exhibitions and other events, fast, secure and reliable web access is now a key criterion. By providing WiFi, hotels and other venues can therefore boost their appeal, meaning they may succeed in attracting more customers. Of course, this is great news for businesses’ bottom lines.
Providing a better service
As well as helping firms to benefit from increased levels of trade, WiFi can raise customer satisfaction. Ultimately, this can serve to improve companies’ reputations and it may lead to more repeat custom. For example, through WiFi, hotels and restaurants can offer their customers useful local information or enable them to take advantage of special offers.
Furthermore, businesses can utilise WiFi to build a clearer picture of who their customers really are. WiFi solutions provider Airangel enables firms to gather a wealth of information about their customers as they browse the web. Its advanced analytics make it possible to create accurate consumer profiles. In turn, this data can be used to tailor products and services and, ultimately, it can enable businesses to significantly boost their profits.
Easier than ever
Many hotels and restaurants are put off the idea of providing WiFi because they think that setting up the necessary technology will be too difficult and costly. However, this is a mistake. By heading to the right providers, companies can ensure that the process is quick, simple and inexpensive. It is now easy to access all-in-one indoor and outdoor solutions with nothing more than a standard business broadband line.
The trend towards greater web use among consumers shows no sign of slowing or reversing, and companies that fail to accommodate the changing needs of today’s consumer are likely to find that they get left behind by their rivals. Alternatively, by providing their customers with fast and reliable WiFi, firms can reap a range of rewards and help to secure their long-term success.
Image Courtesy: asiadigitalmap.com