Ready to launch your new app? Great! But your work is not done here. As the market is booming with more and more apps, the challenge of bringing your app right on the spot has grown higher.
The Market is Over Saturated With Apps
There are around 2.2 million apps currently available in Apple’s app store and 2.8 million apps in Google Play Store.
Apart from integrating apps with universal links, deep links, URI schemes, app links, marketers need to focus on the strategy in which they promote. You can find the iOS 9.2 Deep Linking Guide here https://blog.branch.io/ios-9-2-deep-linking-guide-transitioning-to-universal-links/
The over growing popularity of mobile apps has led companies to create their own app and build a marketing strategy around it. As a result? No two apps within the same niche are different in their services, features, and functionality. And this has made the competition more difficult.
While this has given consumers unlimited options to choose from, developers or marketers will also have to deal the competition happening within their own niche.
The total number of health apps alone is over 259,000 (according to a 2016 report), which is predicted to reach upto around 1.7 billion apps this year.
Mobile games greatly contribute to the mobile media use today.Based on a report published by App Annie, by 2020 the number of gaming apps will control over $100 billion portions of the market alone.
The picture seems bigger than before, isn’t it?
That’s the reason why marketers and app developers seek a more robust mobile marketing strategy nowadays. And keeping track of the latest mobile algorithm change or trends is not going to solve the matter alone.
What you to need is a good marketing guide and for that, here are some tips and tools to help you out –
Discussing mobile app marketing involves a step-by-step process since there are many things to about. First, let’s begin with –
Important Tips – Focus on the Key Factors that will Determine Your App’s Mobile Marketing
In mobile marketing, tracking a user mobile behavior can tell you a lot about the user cycle. Here are some factors that contribute to this user behavior –
In mobile marketing, ROI is the key to winning over decisions in a company’s investment over a strategy. This can help you to improve your customer experience, develop brand awareness, fix a feature on your app that’s hurting the user experience and invest more to refine existing features.
Unfortunately, almost two-third of the marketers are unable to measure their ROI. The reason behind this, according toThomas Husson of Forrester, could be that most of the marketers are unable to align the measured KPIs with the marketing objectives. This is leading to a lot of missed opportunities and ROI drain.
Marketers must, therefore, rethink their strategy so that they can maximize their ROI inflow and drive new strategies ahead.
#2. Conversion Rate
Mobile marketing has become more performance oriented. Marketers don’t just vie for customers to click and install their app. It’s more about creating a sustainable commercial value and that has made the data-centric approach more important in mobile marketing.
Conversion rates are important because that can help you segment your strategies accordingly. For example, a retail app store can offer special discounts to customers who make more in-app purchases.
You can also measure your rich post installs and connect customers back to the acquiring channel. This will help you to improve your bottom line as well as your marketing goals.
#3. Time on Page
Customers don’t use one device to connect to your app. They can tap into your app via smartphone, desktop or tablet. Not only just that, but you can also determine how long and which part of the day are they spending the most in your app. You can channelize your strategy accordingly if you want to drive satisfactory results.
Measuring the Cost Per Install can help you calculate the return on investment for your marketing efforts.
CPI = Ad spend / no. of new apps installed directly tied to ad campaigns
Marketers can use the metric to measure ROI classified by paid installs and organic installs.
Other advantages of CPI campaigns is that marketers can reach their ads to potential customers who are looking for services similar to what they have to offer.
CPI is also the solution to creating the buzz that a new app needs when first launched into the market.
CPA measure the cost per click that a marketer has to invest when potential targets click on an ad. This is an important metric in order to ensure that a business grows sustainably since the CPA helps to determine the bottom line that shows whether your market will grow or fold.
As you can see, the above-mentioned metrics are very important to consider when you decide on a strategy.
Next, that comes is what are the tools that one can use to boost mobile promotions and improving conversions?
You can find many tools that can help you to gather the important metrics that had just been mentioned above. However, the tools for measuring these metrics are conventional and has a more traditional approach. Why not spend your time and money to see the other unconventional approach? Maybe these could help you boost up your mobile marketing.
Three New Marketing Channels for Your Mobile App
Place your ad campaigns based on location and demographics with Snapchat through their self-serve marketing filters.
All you need to do is log in to the portal and place a geo-filter ad. The rate of cost for these ads may vary since it will be determined depending on the region. It is very effective for mobile marketing since they provide a highly targeted demographic.
TV commercials are no more in trend. You can instead, promote your app with YouTubers, social media stars, and bloggers. A single influence is equal to 10 to 1 ROI while depending on the size of the influencer, the integration charges will range from $500 to $50,000.
Native ads are advertisement campaigns mixed with normal ads. The average ROI return derived from these type of campaigns can be around 4:1. They differ from typical marketing since they don’t interrupt the user experience. Besides, the cost of running these ads could be lower since most often, these are offered by bloggers also.
Conclusion – Embrace New Trends to Steer Your Mobile Marketing
Mobile app marketing should be both traditional and new strategies combined. As new algorithms and trends steer the market, keep an eye on what’s new can help you get ahead in the mobile marketing race.
Hi friends, This is Debarup Mukherjee, a Digital Marketing Specialist, SEO Consultant & Blogger. I have over 7 years experience in Digital Marketing. I love to write on technology and SEO. I have built many blogs, one of them is Techno World News
, specially for Technology & Internet. Hope everyone like and enjoy this blog and get valuable information which you can share with your friends. You can ask me anything on my Twitter
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