Four Things to Check Out When Choosing an SEO Agency
Finding the right SEO agency for your business can be a big task, but trust us when we say it could be one of the most important decisions that you make.
While some people may claim that SEO is dead, this couldn’t be further from the truth (check out this article from Forbes to see why).
Get it right and your business will reap the rewards with increased traffic and sales, but get it wrong, and the damage caused to your site and reputation could be irreparable.
To give you a helping hand, here are four of the most important things to bear in mind when it comes to choosing your SEO agency.
Are They Transparent About the Work They’re Doing?
Any reputable SEO agency should be upfront with you about exactly what work they intend to carry out for you.
If they aren’t happy to provide you with an itemized list of exactly the services that they perform in a given month, then they could be hiding the truth from you and taking more money than they really should be.
Liquid Bubble, a London-based agency, points out: “The services that you’re being provided with will probably change over the period of time that you work with an agency, so make sure to bear this in mind too.”
Don’t be afraid to ask for this information, because an agency shouldn’t be afraid to provide it!
Content Strategy
You’ll probably get sick of hearing the phrase ‘content is king’, but there’s a reason you’ll hear it so often and that’s cause it’s true.
Content is really important to your SEO, so you need to find out what kind of strategy an agency is going to take, whether they’re just going to optimise the existing content on your site, or whether they’ve got a plan to create new content, with plenty of ideas ready.
They should also have an effective link building strategy in place to promote it, but remember that not necessarily every backlink is a good one, and spammy links will only harm your site in the long run.
Analytics and Reporting
It’s important that you get a regular report detailing exactly what’s been done for each month and how successful a campaign is going.
An SEO agency should provide you with a comprehensive monthly report which shows you what kind of traffic and conversions they’re earning you, as well as how you’re performing in the search engine rankings.
You should be able to tailor how regular and how detailed the reports are too, so you could have a more detailed one for your marketing director and one which just covers the basics for your director.
Case Studies
As with any product or service, it’s easy to get drawn in by the sales chat and proposals, but you should always ask for some references or case studies to back up how great an agency claims to be.
If possible, you might want to also chat to other clients of the agency to get an idea of what they’re like to work with, because there’s no better indicator than to hear it straight from the horse’s mouth.
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