When it comes to marketing across the internet, the competition is high and so is the number of casualties. One such casualty is slow loading speed. While marketing, a business needs to remember that a website needs to be dynamically accessible to the maximum number of target audiences within a short span of time. The reason why Dynamic Site Acceleration is needed.
The page load speed is an essential determiner as to how a website will perform online. First of all good webpage speed can help a website to earn good ranks. But it can also determine as to whether customers would likely stay on a web page or is likely to leave it. Besides, websites that are too slow can face the risk of penalization by major search engines. With that said,…
You still can’t avoid a slow loading speed. Why?
There can be many reasons why a websites faces a slow page speed. One of the reasons can be that some websites load images and files from the same server and the same location. And then they can load different applications, scripts, audio/visual files from other locations and servers. This can turn out to be very complicated that eventually makes a website perform much slower than before.
Server Location is an Important Factor behind a Website’s Performance
For a website to perform better, geographical and network proximity are the essential factors that will always matter.
Let’s try to understand this the general way around. The closer a website server is located to its users, the fewer will be the networks through which the data has to pass through.
So if your business is located in United Kingdom but your target audience is based in the United States then obviously the latency and the download speed will be slowed down. This will not be so if your intended customer market is located around the same region where your business is situated.
Another important factor that will determine your web page loading speed is Hops. This refers to the number of routers and the exchanges that will take place between the hosting provider and the user. So the greater the distance, the larger will be the number of hops and added latency for faraway users.
How to Avoid Overcrowding of Servers?
Content Delivery Networks is the answer. With CDN, web page content will be quickly delivered to the user’s end.
Moreover, the emergence of cloud layers like PaaS (Platform as a service), SaaS (software as a service) and others require the need of efficient models for delivering online content.
Content Delivery Networks also include Dynamic Site Acceleration Services
DSA/Dynamic Site Acceleration improves the network path between the origin servers and the browser so that the delivery of a dynamic (which is often thought of as uncatchable) content can be speeded up.
This reduces the need to invest in software maintenance or additional hardware build out and increases better streaming of video contents, comments, audio tracks, animations, etc.
One of the CDN techniques of web optimization is saving copies of content closer to the users. This reduces the round trips that a browser has to make from the user’s computer to fetch the content and then returning back to the user’s browser. Other CDN techniques include manipulation of the HTML and website assets.
When a dynamic content is not available in the CDN server, the browser will go to the origin server for the content.
This is a return trip and to make the make the round trip from the user’s computer to the origin, all computer requests will be routed via Border Gateway Protocol. Much of the internet contents are routed via this protocol.
DSA tries to optimize the TPA connections so that more routes are available through which the traffic can travel faster to the origin servers. DSA interrogates the network paths and picks out the ones showing the best available combination of packet loss and congestion.
Service Features of Dynamic Site Acceleration
- Use of advanced DNS mapping for speedy transport of packets at the network layer
- Inclusion of better TCP algorithms for better handling of network packets
- Route optimization ensuring reliability of connection through all the parts of the route
- Reuse of HTTP connections from the origin server to the edge server
- Calculation and encryption of new compute intensive connections
- Identification of cacheable content from dynamic content
Websites play an important role in marketing today. A DSA is the key to improving the speed of deliverability of dynamic content to target markets across the World Wide Web. Sounds good right?
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