The works of Rumi, the 13th century Persian poet, still continue to inspire us even after so many years since his demise in 1273. A noted poet, theologian, jurist and a Sufi mystic of his time, Rumi’s works are considered to be ‘timeless’ pieces that were mainly inspired from his divine yearning. All his poems have an underlying theme in common – i.e the inner spiritual transformation of a human being that has helped spiritual seekers to gain something from the various spheres of life.
Rumi’s works are crafted with some of the most beautiful and profound words that come with immense power and wisdom. In fact, his works are the most widely read in the Western world like America and are reported to even outsell publications of English giants such as Shakespeare.
His works gave birth to millions of popular quotes that come with powerful inspiration and empowers one to live a beautiful, authentic, meaningful and a loving life. Let’s take a look into how you can use some of his quotes as an e-commerce business mentor, to inspire yourself.
5 Powerful Quotes Of Rumi To Religiously Follow In Your E-commerce Business Strategy
“If you are irritated by every rub, how will your mirror be polished?”
You need to polish your internet marketing skills everyday to derive better results. E-commerce is ever evolving. While one strategy might be in trend today, the next day it might turn out to be obsolete. Your business online could be instantly affected, if you do not polish your techniques along with the changes of time.
So, split test your website to check if all the elements are generating good conversion results. If not, then you need to optimize your site to ensure better results. Your e-commerce store is just like any other retail store. You need to ensure that your site is up-to-date and well maintained for a shiny and polished look.
“Don’t grieve. Anything you lose comes round in another form.”
And Rumi is right! If your site has failed to bring you profitable ROI, then it is high time you check which part is causing you loss. Check all your relevant keywords , whether the checkout page is working fine or whether a particular call-to-action button needs to be changed. Once you have been able to detect the problem, mend it. You can learn a great deal from your mistakes. Rise up from your fall and you will land up on a different platform.
“Be grateful for whoever comes, because each has been sent as a guide from beyond.”
Your customer can be anyone. Even people who just come to visit your site and check a thing or two, but do not make a purchase, are your future prospects. Be ready to please them as well with your service. It can be a first time visitor or someone who just prefers browsing through your products. You may have been successful in getting their attention. So, be grateful first that your site has been successful to grab their attention. Because, next comes the great task of working out strategies to make them convert.
“Don’t be satisfied with stories, how things have gone with others. Unfold your own myth.”
Don’t be a copy cat. Tell them about your own story. People do not want to read the same idea or content, again and again. Probably, they might have gone through it several times. Tell them something about you and your story. If you have been successful in a particular project on e-commerce development or if a particular experiment had turned out to be a huge profit generator for your business, share it with them. Readers are always in search of new content. A new and organic content will receive better number of shares, likes and back-links. This is because you have unfolded a brand new myth that people need to know about , as Rumi says, “sell your cleverness and buy bewilderment.”
“Raise your words, not voice. It is rain that grows flowers, not thunder.”
Don’t just say you can do this and that. Show them. And how do you do that? A little bit of demonstration would do. Share with your viewers some free valuable tips. It can be through blog posts, e-books, webinars, slide shows and others. People can then be able to realize and believe that you are indeed what you promise to be.
“Words are a pretext. It is the inner bond that draws one person to another, not words.”
Ensure your customers are satisfied with the service you provide them. When someone is willing to apply for your service, it is because they feel you are reliable. Customer loyalty is an important factor for any business to remain stable for a lifetime. No matter how many times you optimize your site, if at the end of the day, your customers are not pleased with your service, they are bound to not return the next time again.
Sarah Clark, working in B3NET Inc.
& Search Optimal as Content Developer. B3NET is leading web design & web development company from Orange County, California, Search Optimal is the Internet Marketing division of it. Sarah is working in web, mobile & Internet marketing domain with her 8 years of experience.
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