Monday, February 11, 2013

Tech Trends that Can Reshape Your Small Scale Business

With an unbelievable increase in the competition, it has become even more vital for the small entrepreneurs to be on top of technology. Whether it is a manager or an employee, it is actually vital for the whole staff to get acquainted with the latest tech trends so that it becomes possible to reshape the small scale business for surviving efficiently in front of the rivals.

However, with so many new tech trends ruling the markets, it is somewhat difficult to find out which latest tech trends are really beneficial not only in the short run but also in the long run. To make this task easier for you, here are the technologies that help in reforming the small business.

Cloud Computing

This is certainly one of the latest buzzes in the tech market today. However, it is sure to dominate businesses for years to come. Cloud computing is nothing but a Web-based platform that offers various cheaper and expedient services such as emails, storage, software apps, and Web hosting. Using these services is much more convenient than maintaining software on your machines and purchasing licenses for them. This is the beauty of using cloud systems, as everything happens on the virtual network that is accessible at anytime and anywhere. However, you need to find and compare different cloud services because each of them differs in terms of security and scalability. For business purpose, you can choose a private cloud service that acts as a reliable network behind the firewall for allowing the employees to access data and apps from a dedicated server.

Search Engine Optimization (SEO)

SEO is a never-dying tech trend because it is the sole factor responsible for driving traffic to your virtual business sources such as sites and blogs. Yes, its strategies, practices, and rules may change from time to time, but its core application and purpose are going to remain the same. SEO is vital for small business sites without any doubt if they need to beat the big business sites. For example, if your business is to sell men shoes in Austin, SEO helps in ensuring that your site appears on the initial search result pages when a customer searches for ‘men shoes Austin’ (keyword). So, a few effective SEO strategies would be to use this keyword and some more across your site, providing valuable content, and tagging content. However, these tactics should be such that they are acceptable by the search engines or else you can easily get blacklisted. Above all, the success of SEO fully depends on identifying the correct target audience so that you can have your site built according to their requirements and desires.    

Unified Communications (UC)

Most people comprehend unified communications as a facilitator to manage different communication types across several platforms while integrating with systems and business processes for enhancing business dexterity in order to gain more revenues and great customer service at reduced costs. But this is not the real meaning of UC. It actually means integrating more than one communications tool like mobile messaging and chatting into a single system. The latest example of such a system is Skype because you communicate via calls, chats, and video. So, you can consider unified system of communication as a hub of two or more channels that support text, emails, voice, and images. Now, you may think whether small businesses would really require this or not. Well, virtually and primarily, the answer is yes because these days, nothing is achievable without multiple modes of communication, especially online. Moreover, it also depends on how regularly you need online sources for such collaboration.  


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