Content marketing has become an integral part of new-age marketing campaigns. With the power of web content, brands are promoting their products and services across the globe. Whether you are hosting a small business or a big reputed brand, it becomes essential to plan and execute a money making content marketing strategy.
Usually, professional content marketers choose WordPress CMS platform when it comes to creating and distributing content on different web channels. Apart from web development platform, WordPress is also an ideal choice for executing a robust content marketing – all thanks to its extensive range of plugins.
From planning to executing content marketing campaign, managing to analyzing different types of web channels becomes super easy with the use of plugins. To make your task easier, we bring you the collection of 10 best WordPress plugins that will tremendously boost your content marketing and help you generate more leads and conversions.
Let’s get started!
WordPress Plugins for Planning and Scheduling
Planning is one of the key phases that can take your content marketing efforts to the next level. You should draft an effective marketing strategy if you want to see best possible results.
Of course, the journey of an effective content marketing begins when you write unique and quality content for your website, but make sure that you publish them on a regular basis if you want to generate maximum ROI. Below are few WordPress plugins that will help you schedule and manage all your blog posts with ease:
1. Editorial Calendar
Active Installs: 50,000+
Editorial Calendar is a free WordPress plugin that can help you see, schedule, and manage all of your blog posts with ease. It simply gives you an overview of your blog posts, and let you know when they will be published. You just need to drag and drop the posts to change the dates so that you can automatically publish your posts in the coming days or month with ease.
This easy-to-use and intuitive plugin can take your content marketing strategy to the next level by letting you plan the coming days or a month so that you can schedule your posts easily.
2. Edit Flow
Active Installs: 10,000+
Now managing blog posts become super easy with this powerful WordPress plugin. Edit Flow allows you to collaborate with your editors and writers so that you can concentrate on a thriving content marketing for your web business.
With this plugin, you can create and manage the content of your site on the fly. It offers some of the exciting features such as:
- Custom Statuses to determine the vital phases to your workflow
- Editorial Metadata to let you keep a regular track of key details
- It comes with editorial comments for generating threaded commenting in the admin panel for private discussion between editors and writers.
3. My Curator
Active Installs: 2,000+
My Curator is an incredible plugin for content marketers. It can take the quality and relevancy of your web content to the next level. The plugin not only searches the Internet for informative, trending and relevant content for you, but also analysis the statistics, images, and quotes to boost the readability and credibility of your content.
It can always keep you on track when it comes to creating quality, informative and unique content for better marketing.
Plugins for creating SEO-Optimized content
Creating search engine optimized content becomes essential when it comes to a successful content marketing. A well-executed on-page SEO website can get higher ranking on Google and other search engines – this brings online visibility and encourages web audience to visit your site.
So, make sure the content you created for promotion is well-optimized for search engines. With the help of the following plugins to create SEO-friendly blog posts, articles and other content of your site for effective promotion.
4. Yoast SEO
Active Installs: 1+ million
Yoast SEO is one of the best WordPress plugins that can help you optimize the content of your site for better online visibility. Use this plugin to optimize the metadata (such as meta title, meta description, meta tag, etc) of your site for search engine platforms. Yoast SEO not only boosts your ranking but also increase the click through rate for organic search results.
Plus, it comes with various built-in SEO features, and a page analysis tool to let you re-arrange the content of your website for search engines as well as web visitors.
5. Google XML Sitemaps
Active Installs: 1+ million
Google XML Sitemap helps you create an XML sitemap to let search engines (such as Google, bing, and yahoo) read and index your blog or site quickly and easily. An XML sitemap allows search engine crawlers to overview the complete structure of your site and fetch it more effectively on the search engine result pages.
The best part about this plugin is that it supports all types of WordPress pages and custom URLs. Plus, all the major search engines will be notified whenever you update any page or post of your site so that they will index it instantly.
WordPress plugins for content promotion and distribution
Once you are done with creating SEO-friendly blog or site, you need to focus on promoting your quality and valuable content on diverse web platforms and social media websites. Convey your message via blog posts, articles or a piece of informative content on popular social networking sites such as Facebook, Twitter, Pinterest, Google Plus, Reddit, etc.
The actual content marketing campaign begins here when you allow your visitors to visit and read the content of your site. Consider the following plugins to make sure your content is distributing to a large number of web audience:
6. Simple Share Buttons Adder
Active Installs: 100,000+
Expand your customer’s reach by allowing visitors to share your content on social media websites. The Simple Share Buttons Adder allows you to integrate social sharing buttons into your WordPress site on the fly.
It is a simple and intuitive plugin that gives you the flexibility to choose from a huge number of social networking buttons such as Facebook, Twitter, Google Plus, etc that you want to embed on the posts and pages of your site.
7. Monarch by Elegant Themes
Active Installs: 385,236+
Monarch helps you create beautiful and impressive social sharing buttons that you can add on your website, without even generating any coding. It allows web visitors to share your content on any popular social media website and also displays counters to let you know how much a blog post or page has been shared till now.
You can even show slide-ins and popovers to boost social shares of your site. You can also display the share buttons on images to let visitors share beautiful and engaging images on other social networking platforms. This is one of the most imperative plugins for content marketing.
TweetDis is a premium WordPress plugin that helps you drive traffic from Twitter when your web visitors tweet your content on their Twitter account – this is a modern and influential way to grow your social traffic reach. All you need to do is to give them a catchy or trending content (it can be a piece of content) that encourage them to tweet.
You can even use this plugin to create parts of regular text and images tweetable. Plus, it comes with a number of beautiful designs that will help you put your content marketing strategy on the right track.
Plugins for customers / subscribers list
After promoting your content on multiple web platforms, you must try out some incredible ways to convince them to convert into potential customers/subscribers by email marketing which includes create catchy short to the point email content, design attractive email newsletter templates and sending those email newsletters in regular basis or for any offer or for any particular events.
For this, you may need to take the help of the following plugins:
Active Installs: 100,000+
Expand your email subscribers list using this powerful WordPress plugin. With the help of SumoMe, you can encourage visitors to leave email address or any other information about themselves whenever they visit your site. Once they sign up for the email list, you can easily re-hook them and entice them to become a regular visitor of your website.
The best part about this plugin is that it can easily integrate with various popular email marketing tools such as Aweber, MailChimp, Constant Contact, etc.
Active Installs: 200,000+
OptinMonster is an ideal way to convert your web visitors into potential customers or subscribers. The plugin encourages people to sign up for an email list so that you can get their email address for content marketing purpose.
It comes with a user-friendly form builder that lets you create visually appealing optin forms that you can add on the landing page of your site in order to grow your email list.
These are some of the key WordPress plugins that will accelerate your content marketing for better conversions and increased sales. You can trust these plugins and improve the overall content promotion strategy if you want to reach more and more web audience effectively and efficiently.
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Lucy Barret is an experienced blogger and a Web Developer by profession. She is an expert of converting PSD design to WordPress theme
and has a team of developer to assist her. Follow her on Twitter
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